A Passion for Fashion

From a young age, Bridget Hudson has been creative. Art classes were a favourite as Bridget was obsessed with colour and especially colouring in. 

As a kid Bridget was always trying her hand at different things to make money. Bridget would even put on shows in the street to earn a few extra dollars.

Her love of colour and clothes culminated in Bridget studying fashion design at TAFE.

Bridget wearing a Reign sequinned dressBridget wearing a Reign sequinned dress

A visit to London in her early 20’s resulted in Bridget working for Top shop, which in the day, had a very large section of Vintage clothing. Within this was the concession store Peckaboo Vintage. 

Bridget couldn’t believe how much was sold and thought when I return home, I am going to replicate this business model. 

So she did. From the ages of 25 to 32 she sold customized Vintage clothing in Pop Ups, markets and on websites. 

At the tale end of her Vintage career, Bridget commenced work as a stylist at Channel Seven. Dressing everyone we see on the TV and a total of 30 people weekly. Bridget’s freelance styling career features working for Perth Fashion Festival as a VIP Festival Stylist and today she is a stylist at Karrinyup.

Bridget the stylist!

The formation of the womenswear label Reign in 2017 with her business partner Jo De Brito was meant to be. Bridget was getting married and didn’t want to buy a dress off the rack. A friend told Bridget she needed to meet Jo who made exquisite couture bridal gowns.

 Jo and Bridget worked together to create concepts and decide on fabrication for the  wedding and bridesmaid dresses, after party dress and silk robes. Both Jo and Bridget so enjoyed the process they decided they should become wedding planners or create a fashion label. The fashion label won out and so began the passion project. Both of them simultaneously decided on the name Reign in a long brainstorming session. 

Over the past 5 years, Reign has developed a niche with a focus on feminine wedding day attire for Mother of the Bride and guests, race wear and other occasion dressing. Reign’s structured and elegant sihouettes are perfect for this demographic.

Reign's Spring 2022 Collection at a Melbourne Cup Day Parade.

The garments are made from luxurious fabrics such as lace, embroided meshes, silk dupion and brocades.  A very conscious effort has been made to design and produce dresses as they are demanded by the labels clientele and provide an entire look.       

Earlier this year, Carrie Bickmore wore Reign’s Sophia dress on The Project when they were filimg in Perth. The girls were overwhelmed with the exposure and response generated.    

As a result of feedback from clients, Bridget curated her own line of accessories, Bridget Hudson Jewellery, in 2021. The clever range of costumer jewellery is couture inspired.

1 comment

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