The Aje of Reason

It’s so refreshing to find a clothing label that creates and produces garments you can’t wait to try on because you really appreciate the design, fabrication and construction of the garment.  

Sydney based label Aje caught my eye some time ago with its feminine yet edgy aesthetic. There is no doubt the label appeals to a wide age demographic and is oh so easy to wearAje also has a very good price point and insists on creating its own prints not to be found else where.

Image courtesy of Farfetch.

Best friends and super talented design duo, Adrian Norris and Edwina Robinson, have worked together for a decade to create a label defined by effortless dressing and style.

It is hard not to admire and purchase the white shirting Aje creates and produces. I have often asked myself, is this shirt edgy and contemporary or from another time, a previous century? Is there a Victorian or Medieval influence at play here? 

Courtesy of Pinterest
Fortunately, Perth now has its own Aje outlet in Claremont.  It is a very positive shopping experience as the store is very open and spacious with just the right amount of stock. The lovely girls working there are extremely helpful and courteous.

If you love Aje and would like to see what is in store for Summer 2019, don’t forget to purchase tickets to Aje’s runway show at Telstra Perth Fashion Festival on September 11th.


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